Eugenie Bouchard started off the new year with a new sponsorship with New Balance. She was previously sponsored by Nike. Her contract with Nike expired at the end of 2020.

Reports suggested that Nike stopped paying Eugenie Bouchard for wearing Nike gear due to her steep drop in rankings. Nike has also shown little interest in recent years in investing in its tennis line. Given these factors, it is not entirely surprising that Bouchard and Nike decided to split.

Bouchard was first seen wearing her New Balance outfit at the Australian Open qualifying round in Abu Dhabi. She wore an outfit from New Balance’s 2021 Spring collection.

Bouchard is one of the most sought after athletes for her good looks. Bouchard’s compatriot Milos Raonic also has a sponsorship deal with New Balance.

Elena Rybakina surprised the tennis world by winning the 2022 Wimbledon Championships. In a twist of fate, players from her home country of Russia were banned from Wimbledon but Rybakina was allowed to participate because she represented Kazakhstan. In 2023, she reached the finals at the Australian Open where she lost to Aryna Sabalenka.

Elena Rybakina was a late bloomer in the juniors where she started achieving good results only at age 17. Born and raised in Russia,  she switched her nationality to Kazakhstan at age 19. Kazakhstan offered her financial support for her tennis career, something she couldn’t get with the Russian tennis federation.

She was coached by former top 100 players, Andrey Chesnokov and Evgenia Kulikovskaya. Rybakina is 6ft tall and has an excellent serve. She is predominantly a baseliner but moves around the court well considering her height.

Outside the tennis court, she loves dogs and animals, in general. She has a dog, a beagle named Mulia. Her sponsors are Yonex, Red Bull, and Bank RBK. She has earned over $12 million in her career.

Elena Rybakina’s Sponsors

Yonex

In 2023, she switched to a head-to-toe deal with Yonex. She was with wearing Adidas before that. She uses the Yonex VCORE 98 racquet.

Red Bull 

In 2023 she announced a partnership with the energy drink brand Red Bull. She wears the Red Bull logo on the chest portion of her shirt.

Bank RBK

Since January 2023, Kazakh Bank RBK has been a sponsor.