In the dynamic world of sports sponsorships, it’s always refreshing to see athletes aligning with products they genuinely believe in. For tennis sensation Iga Swiatek, her recent collaboration as a LEGO ambassador for Poland is more than just a sponsorship—it’s a testament to her commitment to mental preparation using the iconic building blocks.

I know how much you’ve been talking about it and thinking that me and THIS it’s a great match. And here it is! From today I’m LEGO brand ambassador in Poland and it means: even more LEGO bricks in my life. I’m sure I’ll have much fun continuing to use LEGO bricks in my work in the field of my mental preparation but what’s equally important: that together with LEGO brand we’ll share with you our passion, creativity and just fun, empowering the next generation to play with LEGO bricks and making an impact. 

-Iga Swiatek

The announcement came via Swiatek’s social media channels, where she shared the exciting news along with a captivating picture. It’s a noteworthy milestone for the young athlete, especially considering the challenges she has faced in securing sponsorships compared to her counterparts in more affluent Western countries.

Swiatek’s choice to partner with LEGO goes beyond the traditional athlete-brand relationship. It signifies a genuine connection between the athlete and the product, showcasing her dedication to utilizing LEGO for mental readiness.

The announcement came via Iga Swiatek‘s social media channels, where she shared the exciting news along with a captivating picture. It’s a noteworthy milestone for the young athlete, especially considering the challenges she has faced in securing sponsorships compared to her counterparts in more affluent Western countries.

Swiatek’s choice to partner with LEGO goes beyond the traditional athlete-brand relationship. It signifies a genuine connection between the athlete and the product, showcasing her dedication to utilizing LEGO for mental readiness.

Ons Jabeur recently inked a distinctive clothing sponsorship agreement with Kayanee, a Saudi fitness brand that, up until now, remained largely unfamiliar within the tennis community. This collaboration marks a significant departure for the Tunisian tennis sensation, as Kayanee will create an exclusive apparel line for her.

It’s worth noting that Jabeur had maintained a longstanding sponsorship arrangement with Lotto until the conclusion of 2023.

Kayanee stands as a venture under the ownership of Saudi Arabia’s Public Investment Fund (PIF), an entity supported by the Saudi government. PIF is dedicated to cultivating a diverse portfolio of companies, emphasizing strategic development and growth initiatives

Speaking about the partnership, Jabeur said,

I am thrilled to be part of Kayanee, a brand breaking new ground for women in Saudi Arabia and the region,” said Jabeur in a statement.

Just as I’ve strived to push boundaries in my tennis career, Kayanee is breaking barriers in the realm of female fitness. Together, we share a commitment in promoting a healthy, active lifestyle.

Ons Jabeur will wear Kayanee for the first time at the 2024 Australian Open. Jabeur has reached three grand slam finals so far but grand slam glory has eluded her so far.