Roman Safiullin has made a significant change in his sponsorship, moving from Nike to the Australian brand. This transition comes at a pivotal moment in Safiullin’s career, as he has recently achieved his highest career ranking, reaching the world number 36 spot.

In 2023, Safiullin achieved a notable milestone by reaching the quarterfinals at Wimbledon, marking his best performance yet. His success is not limited to the professional circuit, as he was also a standout junior player, reaching the world number 2 ranking and securing the junior Australian Open title.

In light of the current geopolitical climate, with many countries imposing sanctions on Russia, Russian players like Safiullin face challenges in attracting sponsors, particularly from American companies. Thus, Nike’s decision to part ways with Safiullin is not surprising, as the brand has been scaling back its investment in tennis, discontinuing sponsorships with several players in recent years.

Despite not yet securing a title, Safiullin has earned over $3 million in prize money throughout his career, highlighting his consistent performance and potential for future success.

Taylor Fritz‘s attire on the court has sparked speculation about his departure from Nike. Recently, he was spotted wearing Nike clothes from Miami 2022, hinting at a possible change in sponsorship. With the Indian Wells and Miami tournaments on the horizon, where players often make significant announcements regarding new sponsorships, the tennis world is curious about Fritz’s next move.

Options abound for the American player, with brands like New Balance, Lacoste, and even Wilson potentially vying for his endorsement. This potential change comes when Nike has been gradually reducing its presence in the tennis world.

Currently, Taylor Fritz holds the title of the number-one-ranked American on the ATP tour. Throughout his career, he has made it to three Grand Slam quarterfinals and has clinched more than seven ATP titles, amassing a prize money total exceeding $15 million.

Off the court, Taylor Fritz is in a relationship with social media influencer Morgan Riddle, whose online presence has introduced new audiences to the sport of tennis.