Sponsors can’t get enough of Naomi Osaka. Louis Vuitton is the latest brand to sign Osaka as its brand ambassador. Osaka was the highest-paid female athlete in 2020 according to Forbes.

Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values.

– Nicolas Ghesquière, Creative Director, Louis Vuitton

In 2020, the usually shy Osaka used her status as a top tennis player to highlight social injustice. At the US Open, Osaka wore masks bearing the name of people who suffered injustice due to their race. She also actively embraced the “Black Lives Matter Movement”.

Osaka’s critics suggested that her explicit support for social injustice might make her less appealing to big brands. But in reality, the opposite has occurred. More brands are interested in Osaka because she is outspoken about the issues she cares about. 

Louis Vuitton is a French fashion house and luxury goods, maker. The company’s products include shoes, watches, jewelry, accessories, sunglasses, and more. The company had $15 billion in revenue in 2020.