Madison Keys is the new face of Volvo USA. Keys shared the partnership news with the carmaker on social media.
Beyond excited to be collaborating with @volvocarusa! The road ahead is so much better in the driver’s seat of my new Volvo and I’m ready to make some new memories together
– Madison Keys
Her best grand slam result came at the 2017 US Open where she reached the final and lost to fellow American Sloane Stephens. She reached her peak ranking of world number 7 in 2016.
Keys has partnerships with a number of brands including her longtime sponsor Nike, racquet brand Wilson, bottled water company Evian, and contact lens maker Acuvue. She is also an ambassador for the nonprofit Kindness Wins, which encourages kindness in all walks of life.
Volvo was originally started in Sweden. Volvo has been owned by any Chinese company any Geely Holding Group since 2010. Though the brand is well-known for its cars, it also makes trucks, construction equipment, marine and industrial engines, and other products.