K-Swiss has signed up Liudmila Samsonova and Yulia Putintseva to its roster. Both players played without a clothing sponsor before signing up with K-Swiss. 

Over the last few years, K-Swiss has signed up a number of well-known tennis players such as Fabio Fognini, Venus Williams, and Cameron Norrie. 

K-Swiss is an American brand shoe and clothing brand based in California. The brand is owned by Xtep, a Chinese company based in Hong Kong.

Samsonova currently represents Russia but she represented Italy between 2014 and 2018. She reached her peak singles ranking of world number 40 in 2021.

Yulia Putintseva currently represents Kazakhstan but represented Russia between 2009 and 2012. She has reached the quarterfinals at the French Open and the US Open.