K-Swiss announced that Venus Williams will become an ambassador of the company. As part of the partnership, EleVen, a brand owned by Williams will work with K-Swiss to create limited-edition footwear and apparel.
In addition, she will become the face of the Club K-Swiss Campaign. The timing of the partnership announcement is interesting given that Venus Williams is 40 years old and she is not expected to play professionally for many years given her age.
K-Swiss is an American athletic shoe brand founded in 1966. It is currently owned by South Korean company E-Land World Limited and its creator Kevin Randall.