Elina Svitolina has switched to the Ukrainian brand Paka. She was previously sponsored by Nike from 2016. She has been wearing Paka since she returned to the tour after a pregnancy break.

Paka is a relatively new brand that was created in 2017 by Pavlenko Serhiy and Pavlenko Maria. Nike has been reducing its exposure to tennis and has dropped many tennis players from its portfolio in the past 6 months.

Svitolina is a former world number 3 who has won 17 WTA titles in her career. She has earned over $22 million in prize money in her career. At the 2020 Tokyo Olympics, she won the bronze medal in singles.

Elina Svitolina is married to French tennis player Gael Monfils. She gave birth to her first child, a baby girl Skai, in October 2022. She returned to the tour in April 2023.