Rolex has signed a partnership with Karen Khachanov .  As you will remember, Kachanov beat Novak Djokovic to win the Paris Masters last year.  The title sponsor for the Paris event was Rolex.  May be Rolex noticed the talented 22 year old!

Serena Williams appeared in the  Bumble commercial for the campaign, “The Ball is in Her Court.”  She encourages women to not wait and tells them that they have the power.

https://www.youtube.com/watch?v=PQcXpoWIwxo