Rising American tennis star Ben Shelton will wear Swiss Brand On’s clothing and shoes starting in 2023. Shelton was previously wearing Nike and New Balance shoes.

The news is not entirely surprising. Shelton is represented by Team8, a sports management agency owned by Roger Federer. Federer is also an investor in On.

Shelton finished the 2022 season on a high note by winning three consecutive Challenger titles. He reached six Challenger finals in 2022 but lost the first three.

As a result of his impressive run, he made his debut in the top 100 at the end of the year. He is currently the youngest American in the top 250. Shelton’s game is powered by a big serve and consistent groundstrokes.

Shelton played college tennis at the University of Florida. He won the 2022 NCAA Division I title. In 2022, he decided to give up his college eligibility and turned pro. His father, Bryan Shelton, is a former professional tennis player and is currently coaching the Florida Gators tennis team.